International Business & Leadership Awards

Judge Spotlight, Dr Nour El Deen Reda

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Dr. Nour El Deen Reda is a highly Influential Real Estate Multi-Channel Digital Marketing, Communications Expert consultant & Academic lecturer who has demonstrated the ability to lead diverse teams of professionals throughout GCC and MENA Region to new levels of success in a variety of highly competitive, cutting-edge markets, and fast-paced environments.


With strong technical, business qualifications and an impressive track record of more than 10 years of hands-on experience in Real Estate marketing & digital communication solutions, team leading, project management, effective marketing planning based on ROI model and online solutions.

A proven ability to successfully analyze an organization’s critical business requirements, identify deficiencies and potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues, and improving customer service offerings.

Tell us your thoughts on what you are experiencing in your Sector/Industry…

The Real Estate industry used to be straightforward, with a traditional business model where you could secure a piece of land, hire a reputable architect to make plans, then a contractor who would open up a site office, and the sales process would take care of itself.

The only challenge was the project or building delivery, so the business focus and stress was always about the asset itself.

With the awakening of customer power and knowledge, there is a tide of change that is now driving the industry: the customer is pushing it to become customer-centric.

With the dawn of AI (Artificial Intelligence) and Big Data, digital marketing now has a leading role when it comes to matching the right prospect with the right project. This has been disrupting several industries at large and specifically Real Estate. However, from my humble point of view, I can’t see the real estate market in MENA & GCC region using the full potential of such science yet.

Why are you taking part as a judge?

Being selected to be a judge for the International Business and Leadership Awards is such a great honor and privilege, taking such role holds great responsibility and dedication to reviewing the entry forms and entrants presentations.

Being a judge allows me to share and review knowledge, innovation and experience about the industry with the entrants moreover learning from their entry forms and presentation while viewing the industry from another angle.

The Networking between the judges and the entrants has always been one of the strong points of the awards. General business chat and exploring new markets across industries, from thought leaders, gathered under one roof, makes it outstanding experience.

Any advice for the finalists?

My advice is to go through the guide lines for the entry form thoroughly, take your time to finalise your entry, be as elaborative as possible and give us deeper insight on your business case. All the while showing the added value or the USP that impacted your company or the market. Being able to highlight the impact or the change with a proof of concept would be such a boost to your entry form.

Preparing for the presentation, always bear in mind that you only have 15 minutes where you give the judging panel 5 minutes for discussion and questions. So, you only have a net of 10 mins to showcase your presentation.

Don’t go deep into details. We have already reviewed your entry form, so we already have a heads up. Build your presentation on 3 main pillars; the challenge, how you tackled it through your solution or innovation, then conclusion with proof of concept.

Any further comments?

As long as you are a finalist then we don’t have winners and losers, we have only winners, enjoy your experience, network as much as you can and learn!

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